This post brought to you by GeoMarketing

While all major marketers have widely accepted the role of location as a factor in marketing that connects online and offline behaviors, being able to sort through the various providers, services, and tools available remains daunting and confusing. Leaving aside technical questions about which data sources are stronger —wifi, GPS, cell phone towers — marketers … Continue reading What Brands Need To Ask About Location Data Quality

Read the rest at GeoMarketing


Let us know what you think about this post!

Feel free to weigh in with comments or questions below.


Note: This post was automatically generated from the GeoMarketing RSS feed.