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  1. #1
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    Cool AMP - The Future of Mobile Search

    I have frequently faced the problem of slow-loading mobile pages, even with a good WiFi connection. And when the page doesn't load, I close the link because of impatience and frustration (and also because there are other sites that load fast!). Looks like Google's AMP is the answer to my frustration.

    Recently, I got to learn more about AMP for a blog post that I was working on. Here's the post - if you want to learn more about AMP. AMP helps your page to load faster thereby bringing down the bounce rates and improving the user engagement.
    Because AMP has a lot of advantages in terms of offering more visibility to your content, I wanted to try AMP for the Synup Blog.

    • Its' pretty easy to integrate AMP with WordPress (unless you make some mistakes like me.) All I had to do was install the AMP Plugin and activate it. The plugin will generate dynamic AMPs for all posts. Once you activate the plugin, you must also refresh your WordPress permalinks.

    • To check the AMP version of your page, just add /amp or /?amp=1 at the end of the URL. When I did all this and tried checking for the AMP version, my page just did not load! Neither did it showed any errors.

    • After much tinkering around with the code, we realized that AMP Plugin requires WordPress 4.4 and above. Alas! We hadn't updated our WordPress version in a long time. So, there went some time updating our Wordpress After we had updated all our plugins and the WordPress to 4.6.1, viola, the AMP pages worked!

    • You can also use AMP validator tools to check the AMP markup. These tools will also notify you the errors, if you AMP markup is not working.


    So, here we are - to look at one of Synup blog's AMP, just add /amp to the URL.
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  2. #2
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    Re: AMP - The Future of Mobile Search

    Thanks for sharing Aarthi!

    I don't know much about AMP yet, so I'm anxious to read. I also love that we are starting to focus more on mobile here, don't think we've been covering it enough.

    This post has lots of details and some great stats and screenshot, so head over to take a read.

    Is AMP the Future of Mobile Search?

    Thanks again!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  3. #3
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    Re: AMP - The Future of Mobile Search

    I think there's one thing that Aarthi actually missed.

    After updating to higher version of WP we got an error similar to this,
    Code:
    • Notice: The called constructor method for WP_Widget in WPAC_Nav_Menu_Widget is deprecated since version 4.3.0! Use __construct() instead. in D:\Hosting\bla\bla\bla\wp-includes\functions.php on line 3722
    • Notice: get_currentuserinfo is deprecated since version 4.5! Use wp_get_current_user() instead. in D:\Hosting\bla\bla\bla\wp-includes\functions.php on line 3662
    And most solutions online ask you to change some code within your functions.php file but a simpler solution is simply to update all your plugins after updating WP and you're good to go.

    Thought I'd share it in case someone else has the same problem.
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  4. #4
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    Re: AMP - The Future of Mobile Search

    AMP is the new Mobile-friendly tag in Google's mobile SERPs.

    In the early days, only publishers and major sites got the AMP card results on top of SERPs. This changed when Google removed the Mobile Friendly tag and rolled out AMP tag for main SERPs.

    I don't have a large pool of data to make a conclusive statement but based on Analytics on my website, AMP results have higher average position and CTR.

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  5. #5
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    Re: AMP - The Future of Mobile Search

    Thanks for sharing that "Sage"

    I saw this related article today I thought I'd share as well:
    Publishers are pleasantly surprised by Google AMP traffic - Digiday
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  6. #6
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    Re: AMP - The Future of Mobile Search

    Google has launched its own testing tool for AMP!

    It tests the validity of structured data and AMP markup using Google bots in real time. You will be able to see all details about an error including the line in the source code which shows where exactly the error is.

    You can check it out here - https://search.google.com/search-console/amp

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  7. #7
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    Re: AMP - The Future of Mobile Search

    Quote Originally Posted by theitsage View Post
    AMP is the new Mobile-friendly tag in Google's mobile SERPs.

    In the early days, only publishers and major sites got the AMP card results on top of SERPs. This changed when Google removed the Mobile Friendly tag and rolled out AMP tag for main SERPs.

    I don't have a large pool of data to make a conclusive statement but based on Analytics on my website, AMP results have higher average position and CTR.
    What sort of lifts are you seeing? What was it pre-AMP implementation vs post? This is new to a lot of businesses (and websites in general), so I think it's interesting to see what impact sites switching to AMP are seeing.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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  8. #8
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    Re: AMP - The Future of Mobile Search

    This is the screencap of the past 90 days in Webmaster Tools. My average daily visits was around 30. Since mid September, it broke 100 mark and keeps climbing. The AMP results in SERPs rolled out in the first week of September.

    This hike is due to both new content and AMP. With very limited data, I would guess 5-10% of new traffic were from AMP results. The intriguing question is what benefits in terms of ranking the AMP results provide to the main post/page.

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  9. #9
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    Re: AMP - The Future of Mobile Search

    Any visible improvements in bounce rates?
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  10. #10
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    Re: AMP - The Future of Mobile Search

    I stopped using Google Analytics in order to get 100/100 in PageSpeed Insights so I don't know/track bounce rates. Once a site is well optimized for page loading time, third party resources and tracking codes can slow it down significantly.

    Also, I'm not entirely sure how we can track AMP traffic in Analytics. If you click on an AMP result in Google SERPs, Google serves you the cached result of that AMP page. That click doesn't really hit your web server.

    This leads to another touch point for optimization. Rather than installing the Wordpress AMP plugin and call it done, we now have to inject soft CTAs for visitors to actually go to our site after reading the AMP content.

    One clarification from my previous post about new content contributing to the traffic surge, #2 /install-radeon-rx-480-gpu-macos-sierra is the only new post since the AMP rollout. #1 was posted two months ago. #3 was 13 months ago which pulls a knowledge graph for "remove ransomware on iPhone". #4 was five months, and #6 was nearly two years ago.
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