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While The Weather Company has been offering geotargeting via its mobile app and social channels for years, the launch of its dedicated location platform, dubbed JOURNEYfx, is meant to align its marketing functions along with the anticipatory capabilities associated with the Internet of Things and Artificial Intelligence. The addition of JOURNEYfx builds on IBM-owned The … Continue reading The Weather Company Rolls Out Location Marketing Platform To Anticipate Consumers’ Movements

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