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  1. #1
    Member Since
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    Similar Brand name local knowledge panel instead of actual brand

    Hi all,

    I have a situation here, and I think I know what is going on, but, I want to make sure.

    I have a furniture store, we will call it "Folsom Furniture". They also have an office furniture store a few doors down called "Folsom Office".

    When I do a google search, for "folsom office", I get the knowledge panel for "Folsom furniture", but the #1 organic result is "folsom office".

    The "folsom office" GMB page is 4 weeks old.

    Similarly when I search on maps for "office furniture, " the Folsom Furniture listing shows up, and the "office" doesn't show up unless I drill down on the map.

    They have different names in GMB, different Addresses, Different phone numbers, and Different websites.

    What is causing the Folsom office to not show up? Is this the new filter in place?

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  3. #2
    Member Since
    Jul 2012
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    Toronto, ON
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    Re: Similar Brand name local knowledge panel instead of actual brand

    The fact that your listing is 4 weeks old. New listings have zero ranking power. I would push out lots of citations with the new NAP and then it's just a waiting game.

    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  4. #3
    Member Since
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    Re: Similar Brand name local knowledge panel instead of actual brand

    Thanks! That was my initial thought, I just wanted to make sure. I will try to remember to update this thread when the one profile gets a head of the other.

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