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IBM’s growing use of location data to power its marketing analytics offerings for retail, healthcare, automotive manufacturing, travel, transportation, financial services, real estate, other business categories will get a boost from Pitney Bowes’ world boundaries data as part of a partnership the two are embarking on. The alliance of IBM (founded 1911) and Pitney Bowes (started in 1920) … Continue reading IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’

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