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With consumers increasingly sharing their real-time location with apps, the volume of location data available to businesses is exploding: In fact, 78 percent of U.S. marketers have upped their spending on location-based mobile advertising this year, according to an eMarketer report on location intelligence — and they’re using it both to improve ad targeting and … Continue reading Location In 2016: What Marketers Need To Know About Consumer Attitudes, Data Quality

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