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    Arrow More on HTTPS & Local Citations & 301 Redirects - Local SEO Guide

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    My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post: Let’s say you […]

    The post More on HTTPS & Local Citations & 301 Redirects appeared first on Local SEO Guide.



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    Re: More on HTTPS & Local Citations & 301 Redirects - Local SEO Guide

    Following this closely as I try to decide if I should make the change to HTTPS on my main site. I have several hundred citations, so this was a concern for me.
    My landscape marketing blog is at triple16.com

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    Re: More on HTTPS & Local Citations & 301 Redirects - Local SEO Guide

    I think the switch to HTTPS isn't a question of IF, it's a question of WHEN. Google will slowly give more and more preference to more secure sites; that's just the way things are going.

    In addition to more security (getting a little off topic of citations), what HTTPS will allow is the potential of using HTTP/2 protocol. HTTPS is a prerequisite, so I would map out a strategy sooner rather than later. The added benefit of delivering over HTTP/2 protocol is the ability to download more files from a single domain than the standard HTTP/1.x protocol. Read this nice FAQ for more info

    High level advantages:
    At a high level, HTTP/2:

    • is binary, instead of textual
    • is fully multiplexed, instead of ordered and blocking
    • can therefore use one connection for parallelism
    • uses header compression to reduce overhead
    • allows servers to “push” responses proactively into client caches



    If you're thinking, "man... seems like a lot of work to update citations," then consider the long term strategy and benefits of the switch as well. The citations may not seem so bad once you dig into the positives of making the switch to HTTPS
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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