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Total local ad revenues will reach $148.8 billion in 2017, up 2.4 percent from 2016, according to BIA/Kelsey’s five-year local advertising forecast. The growth reflects continued investment in reaching consumers with mobile ads, as the ever-present smartphone has largely become the “first screen” — but it also indicates that retailers are catching up to the idea … Continue reading Local Ad Revenues To Hit $148 Billion In 2017

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