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During his presentation at last week’s Yext Location World conference Chad Stoller, EVP, Global Innovation Director, IPG Mediabrands discussed the greater comfort level that’s emerged when it comes to the more consumers’ acceptance of sharing their geo-data with advertisers. (Full disclosure: Yext is GeoMarketing’s parent company. More details on that relationship here.) The caveat: consumers … Continue reading IPG Mediabrands’ Stoller: The ‘Tin Foil Hat Era’ For Location Technology Is Over

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