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As 2016 winds down, we’ve been asking our sources what trends have gathered force this year. Factual CRO Rob Jonas at geo-data specialist Factual counts down the seven issues that will shape 2017’s digital advertising marketplace. Programmatic and its inexorable climb to 100 percent: Agencies are saying it openly now: “programmatic will be 100 percent … Continue reading Factual’s Jonas On What 2017 Mobile Marketing Will Mean For Google, Facebook, Snapchat

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