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  1. #1
    Member Since
    Oct 2016
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    Austin, Texas
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    Switching Domain names

    So I have a client that is switching their domain name. The have over 100K visitors a month.

    What are things to look out for when doing the switch.

    Obviously doing 301 redirects to the new domain structure?

    Anything else?

  2. #2
    Member Since
    Oct 2012
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    Pittsburgh, PA
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    Re: Switching Domain names

    You should to do a backlink audit. Every redirect will lose a little value for the new page, so it might be worth updating the important (high value) backlinks.

    301 redirects... updating backlinks/social profiles... updating destination URLs in ads (if applicable)... Update search console and update any tracking tools. I think there's more but it's early and I need more coffee
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  3. #3
    Member Since
    Jul 2013
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    Re: Switching Domain names

    There are loads of things to watch out for!

    One that gets lots of folks is remembering to register the www and non-www versions of a domain with Search Console. And if the domain is https, make sure you register all 4 (http and https, with www and non-www).

    Also check the site settings are all aligned (preferred URL display) in SC.

    On the website (if it's using a CMS), make sure the URL reflects what you've configured as the preferred display in SC.

    And finally, check your Analytics domain is the same as the preferred URL display.

  4. #4
    Member Since
    Jul 2012
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    Re: Switching Domain names

    One thing I strongly recommend doing is completing the "Change of Address" procedure in GSC.
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