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Over the last five years, social media has gained a strong foothold among local businesses who view the immediacy, ROI/analytics access, and relatively low cost versus traditional ad forms as the best way to generate leads. As those trends have become permanent, a Borrell Associates survey of 7,564 local U.S. businesses shows a clear impact … Continue reading As Local Businesses Become ‘Social Media Mavens,’ Reliance On Mobile Ads Rises

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