Thanks Thanks:  0
Likes Likes:  0
Results 1 to 8 of 8
  1. #1
    Member Since
    Oct 2015
    Location
    Atlanta, GA
    Posts
    65
    Thanks (Received)
    0
    Likes (Received)
    0

    Are all those Citations available to Submit to on Bright Local worth it ?

    I see a lot of citations available to submit to on sites like Bright Local , but is having a lot actually help or just having the major ones good enough ?

  2. #2
    Member Since
    Nov 2012
    Posts
    995
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    Jim - just letting you know that I moved your post to Citations since you're directly asking about that.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

  3. #3
    Member Since
    Mar 2016
    Location
    Cleveland
    Posts
    76
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    When you say "good enough" do you mean to rank? To rank #1?
    So let's talk about local citations, anyone can go to a forum and buy 300 citations for their business, will it help them rank? That depends:
    • is their local business or service competitive?
    • is their website optimized for the local keywords?
    • does the citation directory source have traffic or authority?

    But just firing off 300 citations isn't optimal imo, and enough to rank in competitive niches. What good will it help an insurance agent to have a citation on tripadvisor or urban spoon?
    Just like with social media profile links, or forum links relevance is key. Next consideration for a citation/directory is the traffic the site gets, if there isn't any not only will it not connect visitors with the business (because there isn't any), but it won't help with ranking either.
    Imo you need proper site structure, keyword targeting (on site and off site), citations, and relevant backlinks to both your niche and geolocal service area. To me that's good enough, but then again can't say without the location or niche, it could be incredibly easy or downright impossible...

  4. #4
    Member Since
    Oct 2015
    Location
    Atlanta, GA
    Posts
    65
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    What I am asking is , if there is a measurable difference between having the major citations or adding the 100 or so other citations bright local , whitespark, etc for ranking factors.


    I am aware that there are other factors in local seo.

  5. #5
    Member Since
    Mar 2016
    Location
    Cleveland
    Posts
    76
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    My bad. No. At that point unless they have measurable traffic that can come back through to your site, adding a few more citations beyond the big data aggregators will not in impact local rankings to any measurable degree imo.
    Of course besides ranking and traffic, additional citations add relevance and diversity to one's backlink profile, which are benefits of their own.
    Maybe if hypothetically two very close sites had similar content, created at the very same time, with the same backlinks, maybe a some more citations that have authority would help out.
    But for major metropolitan areas with populations 200k+ citations aren't enough to rank let alone x amount vs x amount of citations imo.

  6. #6
    Member Since
    Oct 2015
    Location
    Atlanta, GA
    Posts
    65
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    thank you so much for your time and reply !

  7. #7
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,115
    Thanks (Received)
    1
    Likes (Received)
    4

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    Quote Originally Posted by JimFranco View Post
    thank you so much for your time and reply !
    Jim, Phil Rozek and Darren Shaw seem to be very confident that after 50 citations (even that might be a little high, I can't remember the exact number they give) that it's not worth it. I imagine they have based that on their work on citations, which with Darren is definitely extensive, and I would imagine Phil's is too.

    For myself, I'm not sure I exactly believe that but have zero data to back it up.

    So you choose what to believe

    Plus, in our experience there's barely 70 general citation sources out there you can submit to anyway where you are able to change your information on demand, which is a citation quality element that is often overlooked. It does you no good, makes you look bad, and can hurt your customer's ranking if they move, change brands, etc. and you can't update that citation for them. So, if there's barely 70 general sites you can submit to, in the end it's not that big of a difference whether you go with 50 or 70 more than likely.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  8. #8
    Member Since
    Sep 2012
    Location
    London, UK
    Posts
    69
    Thanks (Received)
    2
    Likes (Received)
    2

    Re: Are all those Citations available to Submit to on Bright Local worth it ?

    There is some great advice on this thread - sound, considered & practical.

    Ranking well in local search requires effective optimization on many fronts - on-site structure, relevant content, links & citations.

    Citations aren't a silver bullet that will drive a business from no-rank to top 3 unless they already have other areas optimized or their industry/location is not competitive.

    For 90% of businesses, getting accurate & complete citations on the most important 50 sites is enough. This will give them the lions share of the authority that citations can provide. It's important to be listed on niche/industry sites & local sites as well as high authority sites such as Yelp. These sites provide additional local indicators & service-indicators to Google about the business.

    Great to see such good advice coming through the LSF community!
    Founder of BrightLocal.com, the Local Search Tools & Citation Experts

Similar Threads

  1. Accuracy of Bright Local
    By Mike Pedersen in forum Local Business Citations
    Replies: 11
    Last Post: 06-09-2015, 06:36 AM
  2. Bright Local VS Whitespark
    By Mike Pedersen in forum Local SEO Tools & Software
    Replies: 31
    Last Post: 08-02-2014, 12:12 AM
  3. Citation Building Survey Results (by Bright Local)
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 1
    Last Post: 11-09-2013, 05:28 PM
  4. Alternatives to Bright Local
    By sodomojo in forum Local SEO Tools & Software
    Replies: 18
    Last Post: 03-09-2013, 10:05 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •