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A year after Western Union launched its social messaging program, WU Connect, to make it possible for consumers to transfer funds across third-party platforms, the 165-year-old payments company has unveiled partnership with popular communications apps Viber and WeChat. The reasons why are clear: As Nidhi Gupta, Western Union’s global marketing director, notes, nearly 2 billion people … Continue reading As Western Union Expands Chat App Transactions, Location Matters More Than Ever

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