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Beacons Will Stall Wider beacon adoption has stalled among retailers — and I believe that trend is likely to continue in 2017. This stems from a combination of challenges. First, on the consumer-side, beacon interactions are strictly opt-in. Second, for beacons to be most successful for a retailer the user must have the retailer’s app … Continue reading In 2017, Will Location Surge — And Beacons Stall?

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