Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 11
  1. #1
    Member Since
    Dec 2016
    Location
    Philadelphia
    Posts
    6
    Thanks (Received)
    0
    Likes (Received)
    0

    Question Question/Problem - Trying to rank one landing page in multiple cities

    Hey guys - I hope I am posting this in the correct section.

    I have been out of the local SEO game for awhile and now I am drawing a blank on the correct strategy I need to use and I was hoping someone could point me in the right direction.

    So I have a client that has a physical location in City A, but they also want to show up organically for the surrounding cities B,C and D. I know that the Google My Business profile "should" take care of the ranking in City A part but my problem is with ranking for the other cities as well.

    To make things worse I am pretty sure I am only going to get one landing page to try and rank for all 3 cities. So my question(s) are 1) can you even do that, specifically using on landing page instead of specific ones for each city? 2)If you can, what are the best practices and 3) What sort of anchor text should I use for the backlinks going to that landing page?

    The anchor text part of the question is probably an entirely different conversation but I guess I want to know if I need to have anchor text that is focusing on just the niche or do I still need to create anchor text like "city B + niche" or "niche City C"?

    I hope that all makes sense and I really appreciate any insight you might have.

  2. #2
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,115
    Thanks (Received)
    1
    Likes (Received)
    4

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    Quote Originally Posted by chadisa View Post
    Hey guys - I hope I am posting this in the correct section.

    I have been out of the local SEO game for awhile and now I am drawing a blank on the correct strategy I need to use and I was hoping someone could point me in the right direction.

    So I have a client that has a physical location in City A, but they also want to show up organically for the surrounding cities B,C and D. I know that the Google My Business profile "should" take care of the ranking in City A part but my problem is with ranking for the other cities as well.

    To make things worse I am pretty sure I am only going to get one landing page to try and rank for all 3 cities. So my question(s) are 1) can you even do that, specifically using on landing page instead of specific ones for each city? 2)If you can, what are the best practices and 3) What sort of anchor text should I use for the backlinks going to that landing page?

    The anchor text part of the question is probably an entirely different conversation but I guess I want to know if I need to have anchor text that is focusing on just the niche or do I still need to create anchor text like "city B + niche" or "niche City C"?

    I hope that all makes sense and I really appreciate any insight you might have.
    1) You can if the surrounding cities have low competition. If they are high competition then you would be using 1 landing page with many cities targeted (effectively splitting your keyword concentration) vs competition potentially using their homepage (more powerful than a landing page) with total keyword concentration on one of the ancillary cities.

    2) If you can only use one landing page? Using the city in the text somewhere is about all you can do onpage wise. Ideally, you'd like a landing page for each city.

    3) Be careful with the anchor text. Maybe use one as an exact match but it needs to be watered down with our backlinks that vary anchor text wildly. Cities in the anchor text are best.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  3. #3
    Member Since
    Dec 2016
    Location
    Philadelphia
    Posts
    6
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    yeah its definitely not the most ideal situation. I am going to see if I can get a landing page created that covers as many surrounding cities without being obnoxious.

  4. #4
    Member Since
    Jan 2017
    Location
    Kiev
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    Hi :-) I will tell you how you can bring the business in different cities in the first position: use subdomains, this works well. A bit difficult, it takes time, but it will be a good solution.
    Author's website Klad Proraba

  5. #5
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,044
    Thanks (Received)
    40
    Likes (Received)
    42

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    The way the local algo works, it's really tough to rank in cities you aren't located in, depending on the niche and competition as Joshua said. So be sure your efforts to rank in multiple cities does not water down your ability to rank well for the city they are actually in. And like he said, home page usually ranks better than a landing page.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    821
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    What everyone else said, especially that you should expect to need multiple landing pages for multiple cities unless they're very low competition. If you haven't seen it yet, there was a great thread about a year ago with a lot of local landing page examples, it might be a good place to start brainstorming what you can suggest to your client if you decided to go the multiple page route.

  7. #7
    Member Since
    Jan 2017
    Location
    Kiev
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    James correctly says, use the landing pages as templates, to save money - use subdomains. On one domain you can create many subdomains for free with the consoles need cities, this approach will allow you to promote resources in different cities and regions, you will be able to rank high in the search engines leading the way. One more thing: for greater savings, you can use as a template - one template, but do not forget that the descriptions need a bit of to do unique to each city. A lot of work to do. With this approach - you will succeed. Good luck :-)
    Author's website Klad Proraba

  8. #8
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,115
    Thanks (Received)
    1
    Likes (Received)
    4

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    I would encourage you to use subfolders instead of subdomains. There is still some debate on which to use but after Moz's study on their blog and the massive increase they saw from moving the blog from the subdomain to a subfolder, I'm sold on subfolders, at least until someone comes out with a new study proving otherwise
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  9. #9
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    821
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    I'm with Joshua. I've heard from Google themselves that it shouldn't matter, but I've seen a lot from the actual SEO trenches to show that subdomains are not the way to go. For local landing pages and city silos especially, I think you're always better off with subfolders.

    Here's a whiteboard friday from last year where Randy goes over his reasons for choosing subfolders over subdomains. That said, Klad, I'm always interested in learning something new. If you have some studies to back up subdomains being better, I'd be interested in seeing them. Я могу читать по-русски, if that helps.

  10. #10
    Member Since
    Jan 2017
    Location
    Kiev
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Question/Problem - Trying to rank one landing page in multiple cities

    Welcome James :-) just 2 months ago, I gave you the examples from your online store, but I was forced to close his online store, now I redid it just in the website services, simply "hide" the store on the website. I decided to leave, I just got tired of it, I decided to learn programming. Here is my website [removed]. I worked in the English-speaking market with the primary domain. But then I decided URL to create separate stores on subdomains, here's an example of my subdomains: ru.mysite.com (Russia) and ua.mysite.com (Ukraine). I created subdomains for different countries. And this method worked! I took this idea from Russian experts search Yandex, studied the lessons. In these lessons, they told how you can create subdomains for different cities and regions. Now, I'm here to give you a link to lessons like those that I studied, if you would be interested, you can look for more lessons on YouTube. I wish you success and good luck
    Last edited by Linda Buquet; 03-08-2017 at 05:29 PM. Reason: Links removed
    Author's website Klad Proraba

Similar Threads

  1. Home page ranking higher than landing pages for cities
    By Dana Franks in forum Local SEO & Ranking
    Replies: 4
    Last Post: 05-18-2016, 01:28 PM
  2. Replies: 9
    Last Post: 11-10-2015, 05:24 PM
  3. How to Rank in Surrounding Cities In Google Local
    By Linda Buquet in forum Local SEO & Ranking
    Replies: 13
    Last Post: 05-14-2013, 05:56 AM
  4. Replies: 3
    Last Post: 05-11-2013, 01:45 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •