Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 1 of 1
  1. #1
    Member Since
    Sep 2016
    Louisville Colorado
    Thanks (Received)
    Likes (Received)

    2 Locations. 2 Different Services. Same Product. No Categories.

    I'm in the "green" industry.

    I was looking at a client who has two locations, each with a different service. One is Recreational and the other is Medical. They are approximately 30 miles apart.

    The only difference between rec and med products is the percentage level of ingredients and the way in which you purchase.

    The category is Alternative Medicine Practitioner. I've never tested adding a different cat for each location as I feel it won't matter anyway.

    I used to always search for "city + dispensary" for medical pre 2014. Now I have to include "city + medical dispensary" in order to get somewhat relevant results for medical.

    The main issue is medical is ranking for recreational. Over the past year or so I have noticed many medical keywords queries being gobbled up by recreational queries.

    I made some on-page adjustments to make it more noticeable it was med instead of rec for users and Google.

    I'm also adding more on-page reviews for unique content to assist in semantic search. However, I'm wondering how easy this will be since they are so similar. LSI is a b*%ch in this scenario.

    I have made changes about 3 weeks ago. I feel as though I'm seeing some positive results thus far.

    Hopefully Google will see the difference via user signals and on-page signals. I will give it a few months.

    If anyone has any advice or input I would greatly appreciate it.

    Last edited by Christopher W; 01-17-2017 at 08:16 PM.

  2. GradeUs in thread

Similar Threads

  1. Multiple Locations w/ Multiple Services
    By regl8r in forum Google Local
    Replies: 8
    Last Post: 10-14-2015, 05:45 PM
  2. Google My Business Locations Update - Re Primary Categories
    By Linda Buquet in forum Google Local IMPORTANT
    Replies: 3
    Last Post: 02-24-2015, 12:56 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Local Marketing Summit banner above footer new