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As the lines between channels, marketplaces, and physical and digital spaces continue to blur, context matters far more than device — which means that “location… is the variable that’s defining success,” argues Liliana Caro, Global CMO at Kinetic Worldwide. In a world of rapidly developments in everything from AI to mixed reality, the constant for … Continue reading Kinetic CMO Liliana Caro: Why Location Marketing Is Much More Than A Retail Play

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