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  1. #1
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    What Aspects of Local SEO Would You Want More Training In?

    Hey Guys!

    I'm in the process of writing a Local SEO training manual and thought I'd poll you all to see which topics or specifics you think should be included. Is there a particular part of Local SEO that you find challenging or some outdated tactic that used to work that you wish you had a replacement for?

    If you were going to read a book on Local SEO what items would you have to have included?

    I'd love any ideas or feedback you have.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  2. #2
    Member Since
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    Re: What Aspects of Local SEO Would You Want More Training In?

    How about a replacement for the outdated tactic where you could add keywords to the business name and the listing would suddenly rank. Oh wait, that tactic still works better than ever.

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  3. #3
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Yeah unfortunately it's far from outdated.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  4. #4
    Member Since
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    Australia
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Hi Joy,

    I'm interested in your ideas on whether or not adding keywords and other info into the exif data in .jpg images and video is useful for local seo these days.

  5. #5
    Member Since
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Good idea! That one wasn't on my list so I'll add it.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  6. #6
    Member Since
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    St. Louis, MO
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    Re: What Aspects of Local SEO Would You Want More Training In?

    Quote Originally Posted by Colan Nielsen View Post
    How about a replacement for the outdated tactic where you could add keywords to the business name and the listing would suddenly rank. Oh wait, that tactic still works better than ever.
    were you referring to the site's URL?

  7. #7
    Member Since
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    Re: What Aspects of Local SEO Would You Want More Training In?

    No, the businesses name they use for their GMB listing.

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  8. #8
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    san jose, ca
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    Re: What Aspects of Local SEO Would You Want More Training In?

    If there was a section on NAP training, I would definitely be interested.

    • For companies who have changed addresses multiple times in 10 years.
    • Most efficient ways of fixing NAP.
    • Recommended tools used.
    Michael N.
    SEO - San Jose, Ca.

  9. #9
    Member Since
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    Re: What Aspects of Local SEO Would You Want More Training In?

    I think one area where local SEO is lacking compared to other avenues is a content marketing/promotion guide to build authority/links.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  10. #10
    Member Since
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    Spain
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    Re: What Aspects of Local SEO Would You Want More Training In?

    I am interested in the EXIF data and other METADATA of the images in the LOCAL SEO. Is it important to use this data in the images in the LOCAL SEO?

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