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Geo-data provider Factual has hired Mandeep Mason as managing director, Europe, as the California company seeks to expand its presence on the continent. Citing figures from eMarketer, the European mobile advertising market is expected to reach to $40 billion by 2018. At the same time, the broader location intelligence category that Factual serves is expected to grow … Continue reading Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’

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