Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 4 of 4
  1. #1
    Member Since
    Sep 2016
    Location
    Perth
    Posts
    9
    Thanks (Received)
    0
    Likes (Received)
    0

    Question Recommended Best Setup - Like a franchise

    I started working on a new project that looks like a mess. The client said before she took over the marketing agency didnt complete the project. When I did the initial analysis I was shown 32 locations, the full depth of the project was thrown at me once I had agreed to the job.

    a little overwhelmed with the unstructured setup and how best to move forward organising the locations.

    I can see what the agency was trying to do but looks like half finished job. They were trying to consolidate all locations into a branded and verified account but only 32 locations were moved to this account.

    The goal was to consolidate all locations into one main account for easy management for the client.

    The accounts are spread across branded emails, gmails and individual location primary page owners addresses. I have invited the main client email to be an owner of each account

    the email that the client wants to shut down is bulk verified but terribly setup.

    Problems:
    • Not all location branded the same
    • Not primary owner
    • Some unverified listings


    See the below image

    Name:  Screen Shot 2017-02-28 at 11.10.25 AM.jpg
Views: 124
Size:  118.3 KB

    My thoughts are to move all locations into the main client account (119 locations) and transferring ownership to that email address and then removing the other email addresses the client doesnt use any more.

    What are my options?
    Take a punt that Google support can guide me?
    Plead my case to Bulk Verify Gods?
    Rebuild all locations from scratch under the new brand account?



    I have a deadline for this coming Monday, If anyone can assist with some guide how to piece together the consolidation it would be appreciated, or if there is someone I need to speak to happy to book a consult.

    Thanks a bunch

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,627
    Thanks (Received)
    154
    Likes (Received)
    165

    Re: Recommended Best Setup - Like a franchise

    Hi Shane,

    Sorry you have not gotten an answer yet. I think this is really too big of a question for anyone on a forum to advise you on based on this amount of info. I think a consultant would need to log in and ask a bunch of questions to get enough of the big picture to give you and answer. Especially since with GMB one thing depends on another thing, which is related to something else and you have multiple issues on many of these accounts it seems.

    I don't do consulting any more, but I know of a multi-location specialist that I could refer you to. However they are likely busy and/or away at a conference so could not get with you by Monday.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Feb 2014
    Location
    chicago
    Posts
    178
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Recommended Best Setup - Like a franchise

    what did you end up doing here, shane? curious

  5. #4
    Member Since
    Oct 2013
    Location
    Sydney
    Posts
    21
    Thanks (Received)
    1
    Likes (Received)
    0

    Re: Recommended Best Setup - Like a franchise

    Quote Originally Posted by Shane Pollard View Post
    I started working on a new project that looks like a mess. The client said before she took over the marketing agency didnt complete the project. When I did the initial analysis I was shown 32 locations, the full depth of the project was thrown at me once I had agreed to the job.

    a little overwhelmed with the unstructured setup and how best to move forward organising the locations.

    I can see what the agency was trying to do but looks like half finished job. They were trying to consolidate all locations into a branded and verified account but only 32 locations were moved to this account.

    The goal was to consolidate all locations into one main account for easy management for the client.

    The accounts are spread across branded emails, gmails and individual location primary page owners addresses. I have invited the main client email to be an owner of each account

    the email that the client wants to shut down is bulk verified but terribly setup.

    Problems:
    • Not all location branded the same
    • Not primary owner
    • Some unverified listings


    See the below image

    Name:  Screen Shot 2017-02-28 at 11.10.25 AM.jpg
Views: 124
Size:  118.3 KB

    My thoughts are to move all locations into the main client account (119 locations) and transferring ownership to that email address and then removing the other email addresses the client doesnt use any more.

    What are my options?
    Take a punt that Google support can guide me?
    Plead my case to Bulk Verify Gods?
    Rebuild all locations from scratch under the new brand account?



    I have a deadline for this coming Monday, If anyone can assist with some guide how to piece together the consolidation it would be appreciated, or if there is someone I need to speak to happy to book a consult.

    Thanks a bunch
    Hi,

    I manage 700+ locations for multinational brands and I've seen issues like this before.

    I would consolidate then delegate.

    When trying to consolidate you may have to reach out to google to verify your authority to consolidate accts especially if they are not all on the same TLD.

    For my unverified listings I send the store card to the store and tell the marketing manager/store manager who I am in advance but I've run into issues verifying using my contact # (because stores are slow to do the needy), as such you really need to run it like a tight ship and make sure all your stakeholders/key contacts do their part.

Similar Threads

  1. Recommended Local Search Tools
    By Linda Buquet in forum Local SEO Tools & Software
    Replies: 8
    Last Post: 07-22-2013, 07:24 PM
  2. Is this a recommended Google + local tactic?
    By DarrenW in forum Google Local
    Replies: 13
    Last Post: 07-12-2013, 06:06 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new