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After months of testing the app-based, beacon-trigged rewards program from Shop Kick, electronics chain Micro Center is expanding the effort to all its 25 U.S. stores across 16 states. In terms of its marketing profile, the privately-held Hilliard, Ohio retailer is generally known for its cautious approach compared to larger publicly-traded rivals like Best Buy, which … Continue reading Micro Center Rolling Out Beacons At All 25 Locations

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