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Location technology is a central aspect of Hilton Hotels’ mobile marketing. But as Mark Weinstein, SVP for Customer Experience, Engagement, Loyalty & Partnerships at Hilton, the use cases are clear: experimentation and novelty are fine, but nothing gets full adoption unless it serves a key need for hotel guests and staffs. “There is no place for … Continue reading For Hilton Hotels, Location Technology Must Solve Guests’ Pain Points

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