Thanks Thanks:  0
Likes Likes:  0
Results 1 to 5 of 5
  1. #1
    Member Since
    May 2016
    Location
    London
    Posts
    52
    Thanks (Received)
    0
    Likes (Received)
    0

    Is including City/state in meta title and H1 still useful for ranking

    I've bee reading a lot about the value of including Location key terms in Meta title and H1 to help rank in a particular cities but it seems there aren't as useful as they use to be since GMB already knows, or should know about your location. Not to mention citations across key directories.
    I can see the value from a searcher point of view who would easily identify a business location through a normal Google listing but does it really help Rank?

    Thanks
    Luc Durand
    Founder of rankingacademy.co.uk
    Online marketing specialist for small businesses in London

  2. #2
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    821
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Is including City/state in meta title and H1 still useful for ranking

    I've seen a fair bit of evidence that it's not as useful as it used to be. Local SEO Guide's 2016 ranking factor study showed almost no correlation, and backlinko's study showed little correlation between title tags and ranking just in general. Google seems to be more interested in which sites are linking to you, the anchor text, the content of the linking pages, and so on.

    Personally, I still often include geo information on home title tags (depending on the industry) but I know it's more superstition than anything else. The real truth, your title tag is there for conversion purposes. Anything to increase click through and stick time on the page is going to help you far more rankings-wise than what specific keywords you put in the title tag.

  3. #3
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,115
    Thanks (Received)
    1
    Likes (Received)
    4

    Re: Is including City/state in meta title and H1 still useful for ranking

    I'm going to take a hard line position and tell you that in our agency, it is understood definitively that title tag still helps you rank. From everything we've seen internally, it just does. We troubleshoot rankings of about 20 different local businesses a month (not a lot necessarily) and I can tell you one of the #1 reasons local businesses do not rank well is because Google can't understand their location. Either it's not in the title tag or not in the text on the website.

    I've heard it said that Google can understand your location based on your citations alone. In theory, this sounds correct and easy for Google to correlate. In practice, it is not happening. I've personally seen 1-2 examples in the last month where a business that has citations (maybe not a ton but enough for Google to draw a correlation if that's what they do) and they're stuck back on page 10 or worse, not even ranking period.

    We've also seen evidence of changing the title tag recently and seeing a decent increase for a client. We've also seen recently changing the title tag and H1 for a client and seeing a pretty impressive increase.

    Maybe the title tag wasn't as important as it used to be but it's FAR from unimportant.

    So, write your keyword with at least a keyphrase in it but also write for click through rate. That's a good middle solution.

    Also, keyword in meta doesn't work anymore. That's been, more or less, proven thoroughly. Write 100% for click through.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  4. #4
    Member Since
    Mar 2017
    Location
    Norfolk, United Kingdom
    Posts
    23
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Is including City/state in meta title and H1 still useful for ranking

    I have an instance where 2 companies providing "mortgage advice" in the same city rank completely differently but their Title/H1s are similar. The big difference is that one has its NAP on its Contact Us page as well as Google Map and the other does not show its NAP anywhere. I am going to do an experiment to see what happens if I add the NAP & Map which I believe to be best practice anyway.

    On a related matter I note that Google's API does not work the same for service area businesses as for location based businesses. For instance, one supplier I work with cannot pull reviews for service area businesses and I noticed that using Moz Local the other day it could not find the listing for the service area business that I was testing with. This business has Google reviews on its site so you would think it could be found.

  5. #5
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    477
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Is including City/state in meta title and H1 still useful for ranking

    I tend to agree with James but to Joshua's point correlation isn't always causality. That said if it doesn't fit naturally then I'd skip it and focus on making the page as topically relevant as possible then start getting links to it.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

Similar Threads

  1. Removing City and state from GMB business name
    By HoosierBuff in forum Google Local
    Replies: 2
    Last Post: 11-06-2015, 10:54 AM
  2. Using City and State
    By Mike Pedersen in forum Local SEO & Ranking
    Replies: 4
    Last Post: 05-26-2015, 01:02 PM
  3. Why City & State in Title of page
    By Allen101 in forum Local Search
    Replies: 4
    Last Post: 01-16-2014, 10:32 PM
  4. Replies: 12
    Last Post: 01-29-2013, 11:11 PM
  5. City plus State in H1
    By WineCountryCarpetCleaning in forum Local Search
    Replies: 1
    Last Post: 12-31-2012, 02:46 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •