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Spending on location-business services for advertising and customer relationship management are leading to a massive shift in budgeting priorities by leading brands, a survey of 500 marketing decision-makers from around the world suggests. The report, which was released by The LBMA during its Retail Loco conference at SxSW this past weekend, found that 25 percent of … Continue reading A Quarter Of Global Marketing Budgets To Be Devoted To Location

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