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  1. #1
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    Can Google Plus Posts Create Duplicate Content Problems

    Hi,

    We are a large company with 80+ brands and within those brands we have about 1000 branches on Google.

    We have been posting out content on these pages within certain brands. So for example one of our brands has 110 branches/pages and we have been posting out the same content on all those pages, these are dispersed with some branch specific content. The content we post are marketing campaigns or new offers we have which are also seen on our other social media and website.

    If the exact same content is published on multiple Google+ pages will it be creating a duplicate issue.

  2. #2
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    I will weigh in on this one. Cwide, we have been managing G+ pages for 4 + years (for SEO purposes) and I can tell you a few things:

    1. The content will not "hurt" you from an SEO standpoint
    BUT
    2. Google+ has a strong duplicate post filter, so there will be no value at all (all social signals are dampened)
    3. A share of posts from the main entity is stronger than duplicate content (with an annotation)
    4. Since the shared content is the same the posts will not help the Local entity in rankings.

    There are ways to do what you are looking to achieve (assistance with local ranking) but it has to be done in a very strategic way.

    I know this because I work with an international hotel chain (group) that has 10+ brands and 1000's of locations.

    Feel free to reach out and we can chat. Happy to help.
    Ben Fisher -SteadyDemand.com - Increase Your Social Reach
    Twitter: @TheSocialDude | Google.com/+BenFisher
    Google My Business Local Top Contributor

    -- Looking for White Label partners, our G+ service affects local search!

  3. #3
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Thanks Ben!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  4. #4
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Quote Originally Posted by BenFisher View Post
    I will weigh in on this one. Cwide, we have been managing G+ pages for 4 + years (for SEO purposes) and I can tell you a few things:

    1. The content will not "hurt" you from an SEO standpoint
    BUT
    2. Google+ has a strong duplicate post filter, so there will be no value at all (all social signals are dampened)
    3. A share of posts from the main entity is stronger than duplicate content (with an annotation)
    4. Since the shared content is the same the posts will not help the Local entity in rankings.

    There are ways to do what you are looking to achieve (assistance with local ranking) but it has to be done in a very strategic way.

    I know this because I work with an international hotel chain (group) that has 10+ brands and 1000's of locations.

    Feel free to reach out and we can chat. Happy to help.
    Hey Ben,

    You seem to be implying Google+ has a ranking effect? Do you believe this to be true?
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  5. #5
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Yep Joshua. Ben did a big study on it and Mike Blumenthal concurred and wrote about it I think.
    I'll let Ben fill us in more.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  6. #6
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Quote Originally Posted by BenFisher View Post
    I will weigh in on this one. Cwide, we have been managing G+ pages for 4 + years (for SEO purposes) and I can tell you a few things:

    1. The content will not "hurt" you from an SEO standpoint
    BUT
    2. Google+ has a strong duplicate post filter, so there will be no value at all (all social signals are dampened)
    3. A share of posts from the main entity is stronger than duplicate content (with an annotation)
    4. Since the shared content is the same the posts will not help the Local entity in rankings.

    There are ways to do what you are looking to achieve (assistance with local ranking) but it has to be done in a very strategic way.

    I know this because I work with an international hotel chain (group) that has 10+ brands and 1000's of locations.

    Feel free to reach out and we can chat. Happy to help.
    Thank you! Will definitely have to chat

  7. #7
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Quote Originally Posted by Linda Buquet View Post
    Yep Joshua. Ben did a big study on it and Mike Blumenthal concurred and wrote about it I think.
    I'll let Ben fill us in more.
    That's really strange because I've heard (and experienced) it not helping for the longest time. I'm curious to hear more about this.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  8. #8
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    Re: Can Google Plus Posts Create Duplicate Content Problems

    Well, I just got done talking to Josh about this. I think I will share the info with the community

    An Interview with Mike on Street Fight Mag:
    The Increasing Impact of Reviews and Google+ (?!) on Local SEO | Street Fight

    Mikes Presentation at Moz: (recorded on phone)
    https://www.facebook.com/Steadydeman...9113827471847/

    Some case studies:
    https://www.steadydemand.com/case-study/

    In a nutshell, G+ helps with prominence and relevance. Using semantic search techniques you can "teach" Google about an entity (in this case a local business).

    Just like how Yelp Reviews (another study Mike did) can help with ranking.

    Look at it this way, if you can teach Google about facts, and then have those facts verified by engagement and followers, then Google can understand much more about an entity and then rank it accordingly based on a users intent.

    There is no dark magic going on here, just great content that gains engagement.
    Ben Fisher -SteadyDemand.com - Increase Your Social Reach
    Twitter: @TheSocialDude | Google.com/+BenFisher
    Google My Business Local Top Contributor

    -- Looking for White Label partners, our G+ service affects local search!

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