Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    Mar 2017
    Location
    Denver, Colorado
    Posts
    14
    Thanks (Received)
    0
    Likes (Received)
    0

    Service Area - Cities/Zips vs. Within X Miles

    Hi all,

    I'm sorry if this one has been beaten to death elsewhere on the forum (or in general), but I'm curious if anyone has tested or seen movement based on how the service area is designated in the GMB dash. I have clients that list 5-10 cities and counties, and have some hesitation to change to within 50 miles.

    Or even more references to best practices would be helpful if you don't have anecdotal evidence of one being more beneficial.

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,044
    Thanks (Received)
    40
    Likes (Received)
    42

    Re: Service Area - Cities/Zips vs. Within X Miles

    Hi Kevin,

    Listing multiple cities or zips can be a problem in that Google will place the marker in the middle of those locations. Sometimes that puts the marker in the middle of a lake, golf course, desert or other location that does not look very convenient to potential customers.
    (I can show lots of examples if you like.)

    Unless something has changed I don't know about, service area settings don't affect ranking at all. If the presence of the business and competition is such that they would only rank in the city they are in, casting a wider net won't help them rank in other areas.

    Best practice as far as I know is still simply setting a 30 mile radius from the location. You could set it at 50 but likely they would not rank that far anyway and again service radius just does not have an impact. It's mainly just to show customers the area you serve.

    Anyone have any newer info or an opinion about this?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,671
    Thanks (Received)
    9
    Likes (Received)
    17

    Re: Service Area - Cities/Zips vs. Within X Miles

    It doesn't impact ranking so really all it does is make the circle on the map larger in your Knowledge Panel.

  4. #4
    Member Since
    Mar 2017
    Location
    Denver, Colorado
    Posts
    14
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Service Area - Cities/Zips vs. Within X Miles

    Thank you! Always appreciate how on top of local SEO you ladies are!

  5. #5
    Member Since
    Feb 2014
    Location
    chicago
    Posts
    181
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Service Area - Cities/Zips vs. Within X Miles

    Quote Originally Posted by JoyHawkins View Post
    It doesn't impact ranking so really all it does is make the circle on the map larger in your Knowledge Panel.
    Google should really fix this. The service areas that a business claims to serve should impact their ranking in those areas.

    A customer doesnt care how far a SAB traveled to get to them as long as they are on time and provide good service!

    In fact, if the BEST sab is 50 miles away, the customer would rather hire them than hire the crappy one in their town. I've done this myself hiring sewer contractors for my house, the one that was 30 miles away was twice as good as the one in my town.

    This is one case where the ranking algorithm clearly doesn't favor the customer experience.

  6. #6
    Member Since
    Mar 2017
    Location
    Denver, Colorado
    Posts
    14
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Service Area - Cities/Zips vs. Within X Miles

    Completely agree Chad.

    In this case, when you want someone to inspect your home before purchasing, you don't care if they have to drive 50 miles, you just want the highest quality, well-reviewed inspector.

    Proximity is showing far lower quality results in my testing.

Similar Threads

  1. Replies: 10
    Last Post: 05-08-2017, 01:56 PM
  2. Local Business Targeting Multiple Cities in Metro Area
    By bluehabit in forum Local SEO & Ranking
    Replies: 10
    Last Post: 04-02-2013, 11:36 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •