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With more more budgets shifting to mobile generally — and the use of location-based advertising rising in particular — companies like Retale and xAd are responding to demands for ROI by presenting formats that specifically tie pay for ad performance to store visits. Retale’s introduction of a “Store Traffic Guarantee” for ad campaigns on its shopping … Continue reading Are Location-Based Pay-Per-Visit Ads Poised To Become Standard For Retail?

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