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As location technology becomes increasingly embedded in brands’ daily marketing activity as well as informing the creation and placement of cross-channel ad campaigns, the Interactive Advertising Bureau is releasing a guidebook designed to bring advertisers up-to-speed on the best practices. The IAB’s Location-based Marketing Playbook for Retailers reflects several trends surrounding the use of geo-data for advertising … Continue reading IAB’s Location Playbook: What Retailers Need To Know About Geo

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