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“Who here knows where they’re going for lunch?” Brandon Rhoten, Wendy’s VP/head of Advertising, Digital/Social Media, asked attendees when he took the stage at the Mobile Marketing Association’s Location Leadership Forum morning session this past week. Location plays a “gargantuan role” in the decision of what and where to eat, Rhoten noted. For Wendy’s getting customers to … Continue reading Wendy’s Finds Location-Based Search Is ‘Critical’

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