This post brought to you by GeoMarketing

While 90–year-old Swedish automaker Volvo didn’t become well-known in the U.S. until the 1960s, the idea of it being a “boxy, safe” — i.e., boring — car continued to dog it well into this century. As the company sought to revamp that image in 2012, the use of location data has played an increasingly important role … Continue reading For Volvo, Location Analytics Helps ‘Outsmart, Not Outspend’ Auto Dealer Rivals

Read the rest at GeoMarketing

Let us know what you think about this post!

Feel free to weigh in with comments or questions below.

Note: This post was automatically generated from the GeoMarketing RSS feed.