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While 90–year-old Swedish automaker Volvo didn’t become well-known in the U.S. until the 1960s, the idea of it being a “boxy, safe” — i.e., boring — car continued to dog it well into this century. As the company sought to revamp that image in 2012, the use of location data has played an increasingly important role … Continue reading For Volvo, Location Analytics Helps ‘Outsmart, Not Outspend’ Auto Dealer Rivals

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