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Housewares chain West Elm operates 98 outlets around the world, but since 2013, the idea of thinking “local” has been a major part of how the Williams-Sonoma brand sets itself apart from rivals and drives in-store traffic. Separate from its main brand, West Elm LOCAL has grown to support more than 800 makers and designers around the world, … Continue reading How West Elm Partners With Casper, Airbnb, And Others To Drive Store Local Visits

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