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The latest figures from the Interactive Advertising Bureau showed yet another milestone in terms of spending: for the first time, mobile now accounts for half of all online advertising. Mobile ads represented 51 percent of the “record-breaking” $72.5 billion spent by advertisers in 2016, according to the IAB Internet Advertising Revenue Report, which was prepared by PwC US. … Continue reading How Location Helped Mobile Ad Spending Break Another Milestone

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