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When Sawyer Entertainment Studio’s documentary of LA Times food critic Jonathan Gold, City Of Gold, hit independent movie theaters in March 2016, the indie film company wanted to make sure they got the attention of a very specific kind of audience. Both independent cinephiles and upscale restaurant mavens were deemed “too general.” Instead, Sawyer tapped geo-data specialist … Continue reading Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters

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