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Severe weather accounted for more than a $50 billion loss to the U.S. economy, location marketplace xAd estimates. Now that it has integrated the meteorological info service Weatherbug, which it acquired last fall, xAd is attempting to make its case to marketers that it can help brick-and-mortar businesses take advantage of weather shifts thanks to its … Continue reading Can Better Weather Forecasting Help Business Locations Boost Foot-Traffic?

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