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When Doug Zarkin joined Luxottica as the eye care brand’s VP, CMO for its Pearle Vision unit, among the first challenges he encountered was a mixed message that was hindering its appeal on the local level. The year before, Mason, Ohio-based Pearle had captured a great deal of attention for its mildly racy Naughty Librarian TV spot. The humorous ad was meant … Continue reading How A ‘Big National Brand’ Like Pearle Vision Competes For Local Eyes

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