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Three years after Yelp abandoned desktop-oriented national branded display sales in favor of a performance-based cost-per-click advertising and transaction-oriented revenue, the local guide continued to make notable strides in Q1. But even with revenue gains not rising as high as expected, Wall St. punished Yelp’s stock by sending shares down 28 percent after executives on the company’s Q1 … Continue reading Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism

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