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“If you have first party data, use it,” says Hallmark’s Lindsey Roy from the stage of the Mobile Marketing Association’s Leadership Forum. “It allows you to buy based on the user, not the site.” Roy, who serves as Hallmark’s VP of Greetings Marketing, says that the company has gone “all in” on programmatic advertising as “data … Continue reading How Location Helps Hallmark Guide Consumers On Motherís Day

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