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By now, marketers know that customers expect personalized experiences, but Hathaway’s Erin Levzow, VP Loyalty & CRM, put a numerical figure on the trend in a keynote at Brand Innovator’s Dallas event this week: The largest segment of consumers (35 percent) list “mobile apps/websites that are more personalized” as their top priority and future expectation from brands. … Continue reading What Consumers Want From Brands: Personalized Apps, Location Responsivity

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