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The influence of sun, rain, temperature, and other local conditions on shoppers’ behavior is fairly obvious, and marketing platform providers from IBM’s The Weather Company to xAd have touted their ability to spur store traffic based on what’s occurring meteorologically. While those efforts to get people to the store clearly have advertisers’ interest, forecaster AccuWeather is working … Continue reading Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors

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