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    Question about GMB phone # matching your website NAP phone #

    How important is it to have the same number in your GMB and citations as on your website? Our main phone number in our header will be different than whats listed in our profile in order to track our calls, should our GMB number be in the NAP in our footer? What's best practice?

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    Re: Question about GMB phone # matching your website NAP phone #

    I haven't done call tracking in quite a while, but if you're interested, Callrail is a good solution to go with. They're more mindful of local SEO considerations than most. You can read an intro article on the topic here, pointing you in the right direction.

    The short version: don't do the naive solution. Don't just put your tracking number in the header. It might be fine if it's showing correctly everywhere else, but I'd advise any client of mine to move to a more sophisticated solution if they were committed to call tracking. I'd also double up with schema, showing the correct local number.

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    Re: Question about GMB phone # matching your website NAP phone #

    Quote Originally Posted by James Watt View Post
    I haven't done call tracking in quite a while, but if you're interested, Callrail is a good solution to go with. They're more mindful of local SEO considerations than most. You can read an intro article on the topic here, pointing you in the right direction.

    The short version: don't do the naive solution. Don't just put your tracking number in the header. It might be fine if it's showing correctly everywhere else, but I'd advise any client of mine to move to a more sophisticated solution if they were committed to call tracking. I'd also double up with schema, showing the correct local number.
    I second Callrail.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

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    Re: Question about GMB phone # matching your website NAP phone #

    Yep, dynamic number insertion is the way to go when it comes to tracking calls. Call Rail actually just published a study on this: https://www.callrail.com/blog/local-...call-tracking/
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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