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  1. #1
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    GMB: Business name + "Ltd" versus just business name ? mixed citations

    Hi,

    Need opinions on the following?

    Business is registered at companies house as "example business Ltd"

    A lot of citations are "example business Ltd"


    GMB name is "example business" (No Ltd)

    And there are also a lot of citations for "example business"

    For purposes of marketing and PR they dont want to use "example business Ltd"

    Should I change as many citations as possible to "example business" (lose the "Ltd")

    or wont Google care about the presence or lack of "Ltd" ?

    opinions ?

    Thanks

    Jeff

  2. #2
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    Re: GMB: Business name + "Ltd" versus just business name ? mixed citations

    Google's pretty good at normalizing NAP information. If I was setting up new citations as part of a campaign, or correcting old citations that had other things wrong with them, or even updating the most important citations to include all pertinent info (say, you noticed you were getting a lead or two per month from Yelp and wanted to flesh out the listing) I would correct the business name to remove the Ltd. For citations already built that you have no other reason for touching though, I'd leave them be.

  3. #3
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    Re: GMB: Business name + "Ltd" versus just business name ? mixed citations

    Thanks for the good advice, that is exactly what I will do.

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