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Snap has named GroundTruth (previously known as xAd) as its latest location technology partner, as the social messaging/”camera” company seeks to sharpen and broaden its advertising arsenal. As an official partner, GroundTruth will make Snapchat’s Geofilters and Snap Ads available directly on the location marketplace’s platform through Snapchatís API. While Snapchat’s reach and engagement are fairly large — … Continue reading Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads

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