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  1. #1
    Member Since
    May 2015
    Binghamton, NY
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    Dunkin Donuts Name Change

    Sighted a few articles implying Dunkin Donuts is testing a name change. See I would be interested to see how Dunkin is being advised on managing this if they carry it out across all locations.

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  3. #2
    Member Since
    Jun 2012
    Ottawa, Canada
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    Re: Dunkin Donuts Name Change

    I've been seeing news items about this as well.

    Sounds like they're trying to emulate Tim Hortons, formerly Tim Horton's Donuts, in Canada. But Tim Horton was also a well-known hockey player and the rename to Tim Hortons or Tim Hortons Restaurant made sense as they grew.

    To my ears and eyes, changing the name to just "Dunkins" sounds right silly. It has no rhythm and on its own makes no sense.

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