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  1. #1
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    How To Mobilize Other Local Businesses and Elevate Your Standing in the Community

    How To Mobilize Other Local Businesses and Elevate Your Standing in the Community


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    Your local businesses is under intense pressure.

    Itís the nature of running a local businesses Ė youíre fighting for a large slice of a small pie. Your customers have an abundance of options, both online and offline.

    Youíre looking to elevate your standing in the community, because itís an important part of running a local business. You know that improving your standing in the community makes it much easier to attract, win, and keep customers.

    Sure, you could do it on your own, but success is far more likely if you have a team.


    At this point we run into our first problem


    Weíre not sure how to mobilize other local businesses. If youíre like most people, you donít know how to work with other businesses to elevate your standing in the community.

    You probably know itís important.

    But the ins and outs of getting that done? The details are hazy at best.

    It sounds complicated, difficult and messy. Why would other businesses want to work with you? Wonít they want to set things up so they come out on top?

    Why would your competitors work with you? Do you even want to work with competitors?

    Right about now the objections and fears are swirling around, am I right?

    Not only is it in your best interest to mobilize other local businesses in the community, itís also inevitable. If youíre part of a local community, youíve already interacted with other businesses in your area.

    What if these local businesses were eager to send you customers?

    What if you elevated the standing of local businesses so much so that they jump at the chance to help you in the future? Sounds incredible doesnít it?

    How exactly do you go about doing that?

    Itís easy.


    Use this elusive formula to manipulate your way into local businesses


    That word, manipulate. It sounds incredibly yucky, I know.

    And it is yucky.

    Manipulating people, regardless of the reason, is yucky. Itís almost always a terrible thing to do and the consequences almost inevitably lead to disaster.

    So, why am I telling you to be manipulative?

    Because weíre focused on manipulating things, never people.

    Manipulation isnít immoral or unethical when we manipulate things. Letís look at how Dictionary.com defines manipulation.

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    No surprises here, right?

    When we hear the word manipulate most people think of definition #1. If weíre manipulating people, if weíre behaving in an unfair or unethical manner, thatís immoral, unethical and gross.

    Weíre all on the same page here, right?

    Our formula is going to be focused on the manipulation of things, and of circumstances. This formula is the main driver, the basis, for how youíll get local businesses to work with you in the community.

    The formula goes like this:

    1. Create X dollars of value for local businesses.
    2. Capture Y percent of X.

    Itís deceptively simple.

    Letís unpack this a bit so weíre clear on exactly what weíre dealing with.


    • Youíre creating value for the local businesses around you
    • These local businesses could be complementary or competitors
    • The value youíre creating is defined by these local businesses, not by you
    • Itís tangible or it produces tangible results (e.g. more customer traffic, sales, leads, connections, etc.)
    • Youíre tapping into a portion of the value you have created
    • By serving others first, you serve yourself


    This isnít the usual approach most people take.

    Find a target, then harass them relentlessly


    This is the unhealthy model most people follow. They find someone they think will give them money, zero in on the specifics of what they want, then they pounce. They pursue their targets until it works or it doesnít.

    When it works, they get money. When it doesnít, they move on, repeating the cycle with their next target.

    How do I know?

    Weíve all seen it.

    Letís say youíre on Twitter and you receive a new follower. Whatís the first thing that happens after you accept?

    Youíre hit with the ask,
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    The sales pitch,

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    Or high pressure request.

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    If weíre inexperienced we may respond to a few of these at first. But, what happens after the 15th request? We stop responding.

    Read the rest of Andrew's post here to see the steps he recommends to mobilize other Local Businesses.
    Garrett Sussman | Content Marketing Manager of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Twitter | LinkedIn | Facebook.

  2. #2
    Member Since
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    Re: How To Mobilize Other Local Businesses and Elevate Your Standing in the Community

    I LOVE the way Andrew writes and the angles he covers. This post is especially good.
    There is so much more value after you click over to read the rest!

    I really like this part:

    Transformative results. These are results that make things better for your company, other local businesses and your community as a whole. It can be as simple as sharing knowledge, expertise, or connections. It can be as detailed as a joint venture or partnership.
    ... and his ideas about how to transition from conventional to transformative...

    Thanks so much for sharing Garrett!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
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    Re: How To Mobilize Other Local Businesses and Elevate Your Standing in the Community

    Thank you, Linda! I agree, I think that Andrew finds some really great theory and then applies it to actionable advice. This article highlights some great local opportunities.
    Garrett Sussman | Content Marketing Manager of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Twitter | LinkedIn | Facebook.

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