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If marketers ever doubted the value of location intelligence, that time has long since passed. According to a recent BIA/Kelsey Industry Watch report, location-targeted advertising is on the rise. Today, it represents 38 percent of all mobile ad revenue ó and by the year 2021 that number will have jumped to 45 percent, amounting to more … Continue reading Why Location Targeting is Key for Both Local and National Brands

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