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  1. #1
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    Appointment link increases appointments by 20%

    Hi all,

    I'm excited to share a little data this month - you guys are always so helpful, I'm glad to be able to give a little back:

    I have a 20+ location healthcare clinic, and on September 1 we added a link the the GMB profiles to allow users to make an appointment:

    - Organic Traffic landing on the appointments page soared, up 280% (page views of appointment pages increased only 30%)
    - Total organic appointments increased 20%

    This is only appointments made online, we aren't tracking phone conversions, but, I think it's a pretty cool case study show a very quick and easy improvement.

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  3. #2
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    Re: Appointment link increases appointments by 20%

    That's a huge win man. Congrats.

    Thanks for sharing

  4. #3
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    Re: Appointment link increases appointments by 20%

    Cool. Do you have a specific landing page made up for each location you are sending them to, or are you sending them all to the same page (perhaps to a scheduling page that used software for appt booking)

  5. #4
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    Re: Appointment link increases appointments by 20%

    Good question:

    It just sends them to poorly designed, generic page - no actual appointment scheduling or whatever. It then sends them an email with the users info. So, it's really a poor experience, yet, still yields results.

  6. #5
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    Re: Appointment link increases appointments by 20%

    Can you share a little more how you're accomplishing this? Got a case study write up?

    If you don't already, it's a fantastic topic to cover. Would love to read and share if you publish.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  7. #6
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    Re: Appointment link increases appointments by 20%

    Eric,
    Really there isn't too much to it. I guess it could be a blog article if I was so inclined (but I'm not).

    It's a health care clinic, and Google allows them to have an appointment link in the GMB profile. I don't know when the appointment link became available, but, I didn't think much of it, it was a small little link in the GMB profile, and I didn't imagine it would make that much of a difference. Before this change, if users clicked on the GMB profile, they would have landed on the home page of the site. . . and looking at it now, it's kind of hard to find a way to make an appointment on the home page.

    I went in the bulk tool of GMB, and for all 20 locations added a direct link to their make an appointment page (they have one single page appointment page for all 20 locations).

    The results were pretty straightforward. Though overall traffic declined in September, appointments made thru the contact form were up 20% for the month. Traffic to the appointment page was up considerably (280%+). No doubt, not all of the 20% was not incremental - others would have maybe called (we don't have call tracking) - but, I'm guess that the real gain was around 15% or so. . . the client reported that they had seen an uptick in actual patients, so, that would tie in.

    What I took from it:
    1. The "make an appointment" link on Google is small. In fact, all it says is "appointment:", and it truncates the URL so you really don't know what you are clicking - yet, people clicked on that.. ...a lot. This makes me want to pay more attention to the GMB profile, especially the new features, and take any advantage of it.

    2. Despite being able to make appointment when they came to the home page, people didn't follow through, and putting them right where they needed changed that pretty dramatically. This is kind of obvious, but, to see such a magnitude was kind of amazing.

    3. The client needs to fix that home page, and make sure people can do what they want to do.

  8. #7
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    Re: Appointment link increases appointments by 20%

    Thanks for the insights. That's awesome! In terms of appointment link, did you link to the actual appointment page from your website for each location or do you have a software that allows customers to book appointments through a 3rd-party software that you included as the appointment link in GMB?

    Thanks again!

    Lamar Hull
    http://organiclicks.com/

  9. #8
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    Re: Appointment link increases appointments by 20%

    Good question:

    The page we send them to is really lame - not really a booking form, just a contact us with a drop down for "location" and the fields for "medical issue" and "preferred time" - literally, a text box for "preferred time". It's hard to imagine a worse experience.

  10. #9
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    Re: Appointment link increases appointments by 20%

    I could see them boosting businesses using the new feature to get buy-in and then gutting it later. :\ #justgooglestuff

  11. #10
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    Re: Appointment link increases appointments by 20%

    Thanks for the response. It is increasing appointments, so that is what matters. We have added the book appointment page to all our client's GMB's profile, so can't to see the results.

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