Thanks Thanks:  0
Likes Likes:  0
Results 1 to 4 of 4
  1. #1
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    7
    Thanks (Received)
    0
    Likes (Received)
    0

    Local 3 Pack listing in Google SERPS

    Hi,

    I have a client who is ranking #4 (in 'more places') on a Local 3 Pack listing on Google for a search query around 'personal injury.' The top 3 attorneys are all listed as 'personal injury attorneys' and my client is showing as 'General Practice'. All of these lawyers, including my client, have multiple practice areas, but personal injury is probably the biggest area.

    Could changing their GMB category from 'general practice' to 'personal injury' hurt other areas of their practice in the SERPS?

  2. #2
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    821
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local 3 Pack listing in Google SERPS

    Yep. GMB category makes a huge difference, I've definitely seen clients jump when changing to match top competitors. The flip side of that though, it means GMB listings can only target a narrow range of the full services many businesses offer. You'll have to decide with the client if it's worth it to risk other practice areas to try and get higher up in personal injury. If you do make the change, make sure you're running a rank tracker to measure how things are going.

  3. #3
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Local 3 Pack listing in Google SERPS

    I agree with James, category changes have a bigger impact on ranking than virtually anything else.

    If personal injury is their main line of law than I would test it out for sure. You can always change them back if you don't get a desired result.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #4
    Member Since
    Sep 2017
    Location
    Charlotte, NC
    Posts
    12
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local 3 Pack listing in Google SERPS

    I agree with both responses, see below in regards to what Google says about categories. The part that says "choose categories that are as specific as possible" is key! In your case, changing the primary category to "personal injury" is definitely more specific and is a representation of the biggest practice area for your client.

    In addition, continue to build general and niche citations, quality backlinks, and optimize the website for desktop and mobile speed to increase your client's position in the local pack.

    Analyze what your competitors are doing and do it better!

    Categories

    Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you:

    • Use as few categories as possible to describe your overall core business from the provided list.
    • Choose categories that are as specific as possible, but representative of your main business.
      • Do not use categories solely as keywords or to describe attributes of your business.
      • Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.


    Lamar Hull
    http://organiclicks.com/

Similar Threads

  1. 3-Pack Images in SERPs?
    By Mbrinton in forum Google Local
    Replies: 9
    Last Post: 04-27-2017, 12:34 PM
  2. Google Showing Logos in Local Pack SERPs
    By mborgelt in forum Local Search News (Archive - Closed)
    Replies: 3
    Last Post: 03-12-2015, 02:32 PM
  3. Tools for Tracking Google SERPs and 7 Pack Changes
    By Margaret Ornsby in forum Local SEO Tools & Software
    Replies: 7
    Last Post: 02-03-2015, 11:52 AM
  4. Local listing showing above 7 pack with organic listing
    By valesence in forum Local Search
    Replies: 5
    Last Post: 02-16-2014, 06:26 PM
  5. 7 Pack and Map missing in SERPs
    By Chris McCreery in forum Local Search News (Archive - Closed)
    Replies: 8
    Last Post: 01-27-2014, 09:33 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •