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As SMBs continue to reduce spending on broadcast and cable, “big spenders” in that category — those with $25k-plus in annual ad expenditures — are rushing to embrace “location-aware” based marketing for the promise of more precise targeting at a relatively lower cost. According to BIA/Kelsey’s latest Local Commerce Monitor report, the rate of growth … Continue reading ‘Location-Aware’ Advertising Continues To Rise As Many Big Local Spenders Hold Steady

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