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When it came to local marketing for Asahi Premium Beverages, the Japanese beer and soft drink company, the company typically relied on traditional mediums such as printed signage, umbrellas, and giveaways, says John Kelly, National On Premise Group Business Manager. But as social media has advanced, Asahi, which markets such brands as Schweppes Ginger Ale, … Continue reading How Asahi Premium Beverages Is ‘Localizing’ Facebook And Instagram Campaigns

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